Margaritaville
A Collection of Work
Overview
This collection highlights a range of creative work produced for Margaritaville, including social media graphics, promotional content, and in-house marketing materials. Each piece reflects a focus on clear communication, brand consistency, and engaging visual storytelling.
Approach
Creating consistent, on-brand visuals that felt both engaging and approachable. I balanced Margaritaville’s laid-back personality with clear hierarchy and messaging, ensuring each piece communicated effectively across social and in-house platforms.
On The Rocks is a monthly bar bulletin distributed to bartenders, highlighting monthly focuses, recognizing standout team members, and sharing key updates through easy-to-digest sections.
These are daily Instagram graphics highlighting the artists performing that day, providing clear, visually engaging content that kept followers informed and promoted live entertainment.
I photographed, edited, and designed social media posts promoting an Ole Smoky Moonshine deal, using bold visuals and clear messaging to highlight the offer and drive customer interest.
A series of flyers designed to promote live music, happy hour, and lunch specials, featuring clear layouts and bold visuals to quickly communicate key details to guests.
