Margaritaville
A Collection of Work
Overview
This collection highlights a range of creative work produced for Margaritaville, including social media graphics, promotional content, and in-house marketing materials. Each piece reflects a focus on clear communication, brand consistency, and engaging visual storytelling.
Approach
Creating consistent, on-brand visuals that felt both engaging and approachable. I balanced Margaritaville’s laid-back personality with clear hierarchy and messaging, ensuring each piece communicated effectively across social and in-house platforms.
On The Rocks is a monthly bar bulletin distributed to bartenders, highlighting monthly focuses, recognizing standout team members, and sharing key updates through easy-to-digest sections.
These are daily Instagram graphics highlighting the artists performing that day, providing clear, visually engaging content that kept followers informed and promoted live entertainment.
I photographed, edited, and designed social media posts promoting an Ole Smoky Moonshine deal, using bold visuals and clear messaging to highlight the offer and drive customer interest.
A series of flyers designed to promote live music, happy hour, and lunch specials, featuring clear layouts and bold visuals to quickly communicate key details to guests.
Created short-form video content for Margaritaville Nashville’s social media channels, developing concepts, capturing footage, and editing each piece to promote events, specials, and the overall guest experience. Focused on energetic pacing, engaging visuals, and content that fits the brand’s playful Nashville personality.
